Social Media Strategist & Creative Director
Leading social media and digital strategy with proven expertise in brand growth, team leadership, and data-driven storytelling. Adapting quickly across industries to create authentic connections and measurable results.
Social media became my career over 8 years ago, and it was my very first job—a perfect fit from day one. I discovered a passion for the dynamic world of digital creation, where strategy meets storytelling and data drives authentic connection.
I thrive in the creative process—whether it's capturing the perfect shot through photography and videography, crafting compelling narratives through editing, or developing the strategic vision behind impactful content. My work centers on building genuine brand awareness, growing engaged communities, and creating content that resonates.
My background as a Division I athlete taught me the discipline, teamwork, and competitive drive that fuel my approach to every campaign. I bring the same intensity to content strategy that I once brought to the track—analyzing performance, optimizing execution, and always pushing for better results. Every project is an opportunity to blend creativity with strategy, to tell stories that matter, and to build brands that connect authentically with their audiences.
Strategic leadership across content creation, team development, and data-driven optimization
Recent campaigns and content showcasing strategic thinking and creative execution
Interested in collaborating or learning more about my work? I'd love to hear from you.
